“Build a culture that rewards—not punishes—people for getting problems into the open where they can be solved.”

“Change might not be fast and it isn’t always easy. But with time and effort, almost any habit can be reshaped.”

“Leaders need to understand how profoundly they affect people, how their optimism and pessimism are equally infectious, how directly they set the tone and spirit of everyone around them.”

“Every time you confront something painful, you are at a potentially important juncture in your life—you have the opportunity to choose healthy and painful truth or unhealthy but comfortable delusion.”

“Every phase of your life and career will require a different you. Using the Rule, you’ll become the person you’re meant to become in this next phase of your life”